The 5 Reasons Dentists
Need to Harness the Power of
the Media Click to listen
Former Fox News Channel Producer,
Media Trainer, Jess Todtfeld
Workshop LIMITED TO THE FIRST 20 PEOPLE TO SIGN UP.
This workshop is being presented by me, Dr. Chris Kammer.
I first met Jess when he was a television producer. Now he's trains CEOs, executives, U.N. reps, and yes.. dentists to use the media to get what we want. That means leverage the media to get more prominence, respect, help the community, and build your business at the same time.
I encourage you to join us on December 1st.
Chris Kammer, D.D.S.
America's Media Dentist
Dental Media Power
Workshop 2009 Dates Still Available
How this workshop
can help you:
Learn how to use the media to improve your business
Learn how to look and sound like someone the media want to talk to
Make yourself a leader in the dental field
Eliminate fears
Reduce tension
Improve confidence
Never get misquoted
Get the exact quotes you want in the media
Command professional respect
Convey style AND substance
Reduce the amount of time preparing for interviews
Keep your skills honed on an ongoing basis via
our support services so you can put what you've learned into practice long after the workshop
Here's what you'll learn:
This 8-hour interactive workshop covers
tips, tricks, and strategies. We get very specific about what you need to do.
We'll
teach you the 10 MOST important elements of effective media
messages.
We'll
teach the 12 MOST important elements for handling interviews
and Controlling your message.
Learn 10
Elements for creating the Perfect Sound Bite
We'll teach you Bridging techniques (The art of staying on
track and "on message.")
How to improve body language -we won't just talk about it, we'll get you looking better on camera
Identify loaded questions
Handle hostile interviews
Improve wardrobe
Use makeup
Be more persuasive
Reduce nervousness
Build a media strategy
BEST OF ALL ... We'll give you what no other media
trainer focuses on ... Solid, Specific Techniques on HOW TO TURN
INTERVIEWS into SALES.
What situations will this workshop prepare you for?
The main goal and purpose of this workshop is to get the top dentists in the country
media ready so you
can not only give your profession more prominence, you can make YOURSELF more prominent as an expert and business leader.
Once through the workshop, you will feel poised, relaxed, and on target to give
the media what they're looking for. You, on the other hand, can use your future TV and Print interviews in your office to impress
The nice thing is that you'll now be prepared to take on the following
while feeling relaxed and in control :
Newspaper interviews
Live TV
Trade publication interviews
TV talk shows
Celebrity appearances
In-studio interviews
Live radio
Editorial board meetings
Radio talk shows
Internet interviews
Edited news programs
Training videos
Telephone interviews
Infomercials
Press conferences
Book tours
Spokesperson training
Sales presentations
Product announcements
Ambush interviews
Here's what you can expect:
-- Part 1 --
Interactive Course:
The coach/trainer will provide techniques, tips and guidelines on each aspect of effective media communication. The trainees will then engage in simulated media interviews, while being videotaped. Next, the trainer will provide a definitive critique of each trainee’s performance with immediate feedback and performance enhancement instructions. The trainees will be interviewed and videotaped numerous times throughout the day.
Program Schedule (Videotaping & Critique Process repeated throughout each module.)
Module One Media Basics
Present yourself well in interviews
Rules of context
Emanating confidence, credibility, composure,
and competence
Participant engaged in videotaped interviews, followed by constructive critiques.
Module Two Elements of message development
Learn to create an effective media message
Understand the 13 essential elements reporters
look for
Bring focus to your key messages
Participant engaged in videotaped interviews, followed by constructive critiques.
Module Three
Creating Sound Bites
Understand the 10 elements for creating sound bites the media can't resist.
Craft these essentials into your interview
Learn why its not enough to simply “stay on message”
Participant engaged in videotaped interviews, followed by constructive critiques.
Module Four
Message bridging techniques (Our Answer System)
Learn to maintain control over the interview
Answer any questions with ease
And look comfortable
Participant engaged in videotaped interviews, followed by constructive critiques.
Module Five
Turning interviews into sales
Learn techniques to plug a book or product without sounding like your plugging
How to get the media to do the plugging for you!
How to get the audience to give you their email addresses
so you can market to them more than once
-- Part 2 --
Pre-Training Materials
Trainee will receive
Individual Needs Assessment. To be filled out by trainee.
Questionnaire to assess needs, skill levels, experiences and special requirements unique to the individual. Individual Bio is also requested. This will ensure extra time for you during the workshop.
Trainer does not have to waste time figuring out your needs during the training day.
More Bonuses: Soft Copy Handbook and Book:
Electronic Version Handbook, “1001 Ways to Wow the Media and Speaking Audiences” and “Media Training A-Z” book
Video: “TV Basics Part 1” & “TV Basics Part 2”, “Telephone Interviews” plus
“Speak in Sound Bites”
(Sample Video available upon request.)
Audio: “Controlling Your Message”
Software: QuoteController™ Software to help you prepare and hone your message and quotes for any news media interview.
-- Part 3 --
Post-Training Continuing Education and Support
Video and Audio Broadcasts
After the training workshop, you will create your own personal follow-up training program with your instructor. You can choose to receive a new online training video (1-3 minutes) once a month, once a week, or once a day. These videos are perfect for watching on the computer, or iPod.
You may prefer to receive the follow-up training lessons in an audio format (1-3 minutes). You can choose between monthly, weekly or daily audio tutorials from TJ Walker that are perfect for listening to on your iPod or computer.
Changes to Support Frequency or Format
You can have ANY format or ALL formats. You can change the frequency or format at any time. You can unsubscribe at any time. Best of all, there is NO additional charge for this service. It is free to all our clients for an entire year.
This is one of the unique benefits of the Media Training Worldwide experience – your skills continue to grow long after the formal, in-person training session has ended. You will continually gain more confidence and more skill in your ability to control your message and image in every media encounter.
Media Training Worldwide One-Year Diagnostic Follow-up Training Program
All trainees will receive a quarterly diagnostic for one year after their training at Media Training Worldwide. The purpose of the diagnostic is to help trainees in the following areas:
Staying focused on media skill strengths
Creating awareness of areas of weakness
Assessing media skill goals
Maintaining constant improvement
What other Dentists are saying... Click to watch in their own words.
Gregg A. May, DDS
M Dental Studio
Attended
Dental Media Power this past June.
"Dentists should definitely take this class."
CLICK ABOVE TO WATCH
VIDEO TAKEN JUST AFTER LAST
DENTAL MEDIA POWER
Jeffrey Hoos, DDS
Blush and Floss Dental Center
Attended
Dental Media Power this past June.
"Sound Bites really work! "
CLICK ABOVE TO WATCH
VIDEO TAKEN JUST AFTER LAST
DENTAL MEDIA POWER
David Alleman, DDS
South Jordan, UT
Attended
Dental Media Power this past June.
"I went from being a very nervous person on-camera to feeling like the camera was no big deal."
CLICK ABOVE TO WATCH
VIDEO TAKEN JUST AFTER LAST
DENTAL MEDIA POWER
Jeffrey Bartlett, DDS Fort Lauderdale, FL
Attended
Dental Media Power this past June.
"The neatest thing I saw today was ... "
CLICK ABOVE TO WATCH
VIDEO TAKEN JUST AFTER LAST
DENTAL MEDIA POWER
What other folks who have taken our
Media Training Workshop are saying... Click to hear in their own words.
Meryl Getline
Hear the Results
"You helped me out at a time that I just really didn't get what I was supposed to tell the media to MAKE THEM WANT to interview me.
You got the perfect pitch for me and since then, I have NEVER EVER been refused an interview ... I have done 150 or so and I have some more coming up."
"What a WONDERFUL SPEAKER AND TALENT you are. You're funny, you're smart, you're disarmingly honest and your comments to our group were off the charts helpful.
Avoid the Pitfalls
MOST MEDIA COACHES
MISS
THE MARK!
They think that Media Training or "Media
Coaching" is ONLY about helping people do a great job in
interviews.
Unfortunately, that's only part of it. Interviews, like anything in life have a BEGINNING, MIDDLE, and END.
The Beginning:PITCHING. We'll teach you specific techniques on how to turn your topic or story into something the media WANTS and NEEDS to cover.
The Middle:THE ACTUAL INTERVIEW. Yes! You got a media interview.
NOW WHAT?!! We'll get specific on how to find and focus your MESSAGE, how to create SOUND BITES that SELL, and deal with ANY pitfall you may encounter. People who "wing it" are not trying to leverage those opportunities. Imagine if I told you that I was going to give you a half page of newspaper space, or two minutes on TV for an ad. Would you wing it?
The End:Leveraging Interviews. TURN INTERVIEWS INTO SALES.
Few Media Coaches realize how important this part is. THIS IS WHY YOU WANT THE MEDIA TO COVER YOU! Again, we get SPECIFIC on techniques you can't afford NOT to know. These techniques will reward you for years to come, and set you up to bring in more patients, and opportunities.
Sales:Isn't that really WHY you would want to
get in front of the media.
During this workshop, We'll take you through the
WHOLE process.
ATTENDANCE IS LIMITED!
Dates in 2009: May 28, June 11, July 30, August 13, Sept 24.
BECAUSE THIS IS A SPECIAL WORKSHOP,
you must call Jess Todtfeld at: (212) 764-4955.
Your Trainer, Jess Todtfeld:
Jess Todtfeld
Jess Todtfeld is President of Media Training Worldwide in New York City.
Jess helps CEOs, business executives, spokespeople, public relations
reps, experts, authors, doctors, lawyers, and inventors to not just do a better job when
working with the media ... but to CONTROL THE MEDIA. On a daily basis, Jess helps people
to propel their business forward by helping them to make the media
work FOR them instead of against them.
Through Success in Media, Jess
conducts workshops and gives speeches on topics such as:
Secrets to Getting Booked
on Television How to Control the Media Pitch Perfection: 21st
Century Tools for Pitching the Media Successful Interviews Lead
to Callbacks How to Turn Interviews
Into Sales
Jess brings with him 12+ years of
experience as a television producer on the national level. During
that time he booked and produced over 4,000 segments. During his seven years at Cable
TV's #1 Morning Show "FOX & Friends," at FOX News Channel, Jess worked with celebrities, politicians, and newsmakers.
Prior to joining “FOX & Friends” in
1998, Jess spent two years with Cable’s #1 prime time show, “The O’Reilly Factor.” While on “The Factor,”
Jess saw many guests that could have benefited from proper media
training. Before making his way to FOX News Channel, Jess spent
two years at NBC's cable channel “America’s Talking.”
The format exclusively featured talk shows. Jess worked as an Associate
Producer on their quirky morning show, “What’s New,”
and later on their late night talk show, “After Hours.” The shows’ producers found Jess to be entertaining
and ended up putting him on the air almost daily. First, Jess was
the “Across the Street Correspondent.” He would talk
to real people, live on the air from across the street from the
studio. Jess went on to shoot humorous packages that featured him
as talent.
Co-Author "Media Training A to Z"
12+ years as a TV producer on the national level
Association with 2 top rated television programs
Helped launch 2 cable networks & 5 television programs
Speaker / Lecturer for events, seminars, and conventions
Conducted media workshops for some of New York's
top public relations
companies
Jess is a featured speaker at events for people looking to use
the power of the media to propel
their careers and products foward.
Workshop includes a module with
Dr. Chris Kammer
Topic: Getting dental interviews
About Dr. Chris Kammer
Dr. Chris, voted “Americas Favorite Dentist” by his dental peers, is one of the most passionate advocates for dentistry. He has dedicated his career to raising the publics dental I.Q. by spreading the positive message of modern dentistry to millions nationwide. Hes served as the chief dental advisor for Readers Digest Publications and has been interviewed by publications and radio stations coast-to-coast. Most recently, he appeared on the top-rated Fox and Friends news program for Fox News.
As the nation’s most innovative dentist, Dr Kammer’s was one of the first dentists in the country to incorporate Sedation Dentistry into his daily practice. Dr Kammer has always put patient comfort in the forefront, utilizing techniques such as air abrasion, one-hour teeth whitening, "invisible" braces and accelerated orthodontics, which can straighten teeth in months rather than years. He has investigated the link between jaw and migraine headaches, tackled chronic snoring problems and promotes halitosis remedies that really work.
Dr Kammer’s cosmetic work has been internationally recognized, with Proctor and Gamble and Crest publishing his orthodontic and cosmetic dental results to thousands of dentists and patients throughout the world. He also was a top three finalist in the first ever international cosmetic dental results competition held by the American Academy of Cosmetic Dentistry, the worlds largest and most respected cosmetic dental academy. He also received the Dental Hall of Fame award from Generation Next in recognition of his rising status in teaching and promoting modern dentistry to his colleagues as well as the general public.
We'll also give you a copy of
Dental Media 101 !
by Dr. Chris Kammer
***Bonus*** 3 DVD SET
Dr. Chris Kammer's Dental Media 101 will open your eyes to an entirely new way of promoting your business by keeping it in the news. There are a hundred-and-one examples of Dr. Kammer being on the national and local news promoting his practice.
Recent surveys show that only 45% of people believe advertising while 94% believe what they hear in the news—you need to use PR to get your practice in the news!
The advertising examples that are also included with Media 101 include a CD full of proven radio commercials and a CD-ROM full of print ads. These ads are the result of Dr. Kammer’s 25 years of trial and error and can save you from throwing away thousands of dollars in unsuccessful advertising. You work too hard for your money to throw it away like that!
Available separately for $395, but FREE if you are one of the
first 20 to sign up.
We'll also give you a copy of
Media Training A-Z
as well as ...
***Bonus*** 1 Year of Post-Training Services !
When the workshop ends, we don't want your learning curve to take a nose dive. At the end of the training day, your new example of a media star is not one of the famous people we've shown you videos of. Your new example of a media star is you. You see yourself getting better and better.. and we want that to continue!
You will be able to customize a follow-up training program that lasts for one year. Tutorials will be sent to you in video format, audio, and text.
You can choose if you'd like the ongoing training to be once a month, once a week, or every weekday. Again, it is guaranteed for a year. How do we add in this extra value without charging you more? We have enough clients that we can spread the post-training costs across all of the people we train. This benefits you.
THIS IS A $15,000 VALUE Buy Now
Training Date:
Dates in 2009: May 28, June 11, July 30, August 13, Sept 24.
BECAUSE THIS IS A SPECIAL WORKSHOP,
you must call Jess Todtfeld at: (212) 764-4955.
Time:
..- 9:00 AM to 5:00 PM
Location:
Media Training Worldwide
488 7th Avenue
New York, NY 10018 (Just off Times Square)
Can't wait to see you at the workshop.
Remember, the workshop is LIMITED to the first 20 people!
Don't wait and get locked out. Register TODAY:
Any last questions?
Call us toll free: (800) 755-7220
Sincerely,
Jess Todtfeld
9 AM – 5 PM One-Day Workshop
Media Training Worldwide
488 7th Avenue
New York, NY 10018 (Just off Times Square)
Questions about the Dental Media Power Workshop?
Call us toll free:
Toll Free 800-755-7220
or Email Us
Secrets to Getting Booked
on Television
Jess brings with him 12+ years of
experience as a television producer on the national level. During
that time he booked and produced over 4,000 segments. During his seven years at Cable
TV's #1 Morning Show "FOX & Friends," at 
